Last month it was rumoured that popular Australian evening wear designer, Collette Dinnigan, would design a lingerie collection for Target Australia. The news was been confirmed today with more details released to the public.
Set to be called Wild Hearts (like her collection for Marks & Spencer in 2006), the Dinnigan lingerie collection will make her designs available to a wider Australian audience, and unlike their Designers for Target collaborations, this one will reportedly last until the end of 2008.
“My teaming with (Target) was never a one-off,” Dinnigan said to the Courier Mail. “I wanted to do this with a company that could grow (lingerie) as a big department in their stores, and I think, especially in lingerie, they need a good quality product. I always thought there’d be two reactions: ‘Oh my god, why Target?’ and ‘Fantastic, we can get it at a good price’.”
The collection will include fancy lingerie at Target prices, watch out for French knickers, corsets, chemises, balconette and plunge bras, briefs and boy shorts in champagne, cream, raspberry, black and chocolate.
The collection will be launched in selected Target Australia stores on April 17 – just two weeks after the Zac Posen for Target Australia will be launched.[source]