Victoria Beckham to launch POSH Frocks

Victoria Beckham looks set to expand her fashion empire after finishing her Spice Girls career for good. The dress collection, called POSH Frocks, looks set to go on sale at upmarket department stores.

“It’s fair to say that Posh wants her range to be slightly more pricey than Lily Allen’s and Kate Moss’,” a source tells “She wants quality to be the most important thing in her designs and this adds cost.”

After launching her down denim brand, DVB by Victoria Beckham, she plans to use the fashion knowledge she “picked up” from Roberto Cavalli, and advice from Marc Jacobs to launch herself as a fashion designer.

Does this mean we might see Victoria exclusively in her own designs, and not making Azzedine Alaia, Herve Leger and Marc Jacobs pieces seem not as appealing?

Victoria may have competition in the clothing design stakes from her former band member. Word is Melanie B (Brown) is in talks to set up her own company to design clothes.

Update!! Word is the collaboration could be with long time fashion friend, fashion designer Roland Mouret. Who she reportedly helped pair up with Simon Fuller. Instead of being called POSH frocks, it may be a Little Black Dress Collection, consisting of 10 designs all retail upwards of £1,000.



  • kitty says:

    It’s ventures like this that gives ‘design’ a bad name. The term is being used too broadly.

    I remember reading somewhere that whatever Victoria wears, she seems to suck the life out of it, while with eg Kate Moss it’s as though she threw it together non chalant.

    With Victoria it feels like a lot of reseach, coordinating, planning, homework…

    Fashion is about fun, not hard work!

  • Armine Abrahamyan says:

    I think that Beckham is really very fashionable, despite all ignorant comments on her address on the Internet.


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