Kenneth Cole are celebrating their 25 year anniversary with a new non-uniform ad campaign asking people to think about things outside of the box.
Each feature the phrase ‘We All Walk in Different Shoes’ asking the people to think differently to make a difference. On his website he asks us all to “celebrate those non-uniform thinkers who have the courage to truly be who they are”.
The ads photographed by Terry Richardson features a gay married couple and their daughter, while another is features the HIV-positive editor-in-chef of POZ Magazine.
What do you think of these ads which are more emotional and sends a bigger message than just ‘buy my product’?