GHD, most commonly known for their hair straighteners, have had their latest television commercial in British banned by the Advertising Standards Authority for causing offence with their ‘Thy Will Be Done’ slogan.
The commercials feature women praying for things like ‘May my new curls make her feel choked with jealousy’ and ‘Make him dump her tonight and come home with me’ and finishing with a screen shot of the phrase ‘Thy Will Be Done’ where the letter T resembles a cross.
“We concluded that the eroticised images of the women apparently in prayer, in conjunction with religious symbols such as the votive candle and the rosary beads, the use of the phrase ‘thy will be done’ from the Lord’s Prayer and the image of the letter ‘t’ as the Cross of Jesus, were likely to cause serious offence, particularly to Christians,” the ASA ruled.
According to reports 23 members of the public and the archdeacon of Liverpool complained that the campaign was offensive to Christians.
But be your own judge, check out a cuter version of the campaign below featuring a young boy who has to choose between a curly haired girl and a straight hair girl. The more grown up version can be viewed here.
GHD ‘Thy Will Be Done’ commercial (1)