Davidoff’s Cool Water for women fragrance has a new face in the form of Lost star, Evangeline Lilly. The print ads and TV commercial will be released in July, with the actress joining the co-star Josh Holloway who is the face of Cool Water Men.
Cool Water Woman “definitely represents the juxtaposition between purity and sensuality, and there’s that sort of fresh newness,” said Lilly. “On top of it, there’s strength that’s underneath it all, that is where sensuality comes from – versus just pure sexiness.”
Though she will act as the worldwide face, the ads featuring the brunette beauty will not run in the US.
Perhaps this new signing will help push the decade old fragrance back into the limelight in a crowded fragrance market.[source]