Eva Mendes was announced as the new face of Calvin Kleinâ€™s yet-to-be-named fragrance last month, and now comes the news that she will also be the new face of Calvin Klein Underwear, replacing Russian model, Natalia Vodianova.
As the new face, Mendes will help launch Seductive Comfort, the newest line of Calvin Klein Underwear that combines underwear that have nice aesthetics, comfort, function and brand recognition for women with fuller figures and generous bust lines.
“She really embodies the essence of the Calvin Klein brand and we look forward to seeing that carried through in the creative,” said Tom Murry, president and chief operating officer of Calvin Klein Inc. “We are trying to get across that these new products are for fuller busted, shaplier kinds of women and when we looked at the talent, Eva was right.”
The advertising campaign imagery was “handled” by Fabien Baron and his company, Baron & Baron. The Seductive Comfort lingerie collection will be launched in early Autumn with the bra set to retail for $44. It will be available in sizes 32A to 38DD with the colour range: ivory, dune beige, black, blush pink, slate gray and smoke brown.