Emanuel Ungaro partners with Avon to release fragrance set to be modeled by Reese Witherspoon

Posted by Helen Lee at 10:38 pm March 14th, 2008 | 4 comments

Avon have just announced that they are collaborating with Emanuel Ungaro Maison to create a women’s and men’s signature fragrances for the French fashion house. This collaboration follows in the footsteps of the successful Christian Lacroix and Avon fragrance partnership late last year.

“We are thrilled to partner with a company that is so deeply connected to women and men all over the world. This is a wonderful opportunity to enable people to experience U by Ungaro fashion and style in a very special way – through fragrance. With these two new fragrances, Avon has really captured the energy, confidence and sophisticated feel of our designs,” said Mounir Moufarrige, President and CEO from Emanuel Ungaro Maison in a statement.

U by Ungaro for Her and U by Ungaro for Him are aiming to capture the design house’s effortless sensuality and bring Avon consumers worldwide a piece of the Parisian soul that is Ungaro. U by Ungaro for Her is a fresh, floral woody scent with sensual top notes of Bergamot Blossom, Wet Freesia and Pepper Blossom mingling with mid notes of Acacia Aura, Living Lotus Flower and Osmanthus. While U by Ungaro for Him is a woody Aromatic watery fragrance that offers an airy freshness and a sophisticated blend of rich, textural woods.

Both fragrances will be launched globally with a US launch slanted for August 2008, and the most exciting thing is that Avon’s Global Ambassador, Reese Witherspoon, will be feature globally in print and TV advertising.

Ungaro last launched a fragrance in 2004, with Emanuel Ungaro Parfums. Three fragrances were launched under the brand, Fleur de Diva (1997), Desnuda (2001) and Apparition (2004) before the Ungaro brand was sold to a Pakistan-born internet tycoon in 2005.