Ashlee Simpson designs a line for Wet Seal

Posted by Helen Lee at 9:50 pm March 28th, 2008 | 2 comments

Her boyfriend Peter Wentz is designing a clothing line for Nordstrom (because there is such a big market for his ‘look’?) so it was just a matter of time for Ashlee Simpson to design her own clothing line.

The younger Simpson sister is partnering with Wet Seal to designing a line of tops to coincide with the launch of her third album, Bittersweet World, on April 22.

“Ashlee is a role model for our girl and her fun and flirty sense of style is an inspiration for the line,” said chief executive officer Ed Thomas. “The goal was to deliver affordable fashion, and Ashlee is an ideal partner for this.”

The designs will reportedly be inspired by Ashlee Simpson’s personality, sense of style and album artwork. Each piece displays Ashlee’s signature touch and will be priced in line with Wet Seal merchandise. So “emo” style tops? Shame there won’t be hats and skinny pants included in the collection then.

“I was inspired by so many fun, wonderful things as I was recording BITTERSWEET WORLD and it’s been great to carry through those inspirations into these new shirt designs,” said Ashlee. “I hope my fans love this album and rock out in these shirts!”

She joins the likes of Rachel Bilson (for DKNY) and Kirsten Dunst (for Lutz & Patmos) who announced they’re designing collection with established brands.

[source]