Reebok’s Freestyle Cities trainers are being relaunched with a new face, Agyness Deyn. Born in the 1980s the Freestyle Cities collection comprises six different trainers, inspired by what Reebok’s fashion capitals of the world: London, New York, Paris, Madrid, Tokyo and New Delhi.
Each city will reportedly have their own ambassadors with French singer Yelle promoting the Paris trainer and dancer Ai Yasuda promoting the Tokyo trainer, the other ambassadors will be unveiled as each shoe is launched in their city.
The original Freestyle trainer was first launched during the aerobics craze and was relaunched last year with images of Jennifer Beals in Flashdance.
The signing of Deyn has raised a few eyebrows as she was Nike’s guest-of-honour at the launch of the new Nike I:D store recently where she reportedly walked away with a pair of couture trainers.
High tops are back sweetie.