Pepe Jeans are suing Jet Set Private Air Server for their inability to fly Sienna Miller from London to New Jersey airport last year for a photoshoot in 2004 for the denim brand.
According to reports, Pepe Jeans are demanding $160,000 for the flight and other unspecified costs.
“Pepe Jeans was forced to expend additional resources to find and use a replacement model, although its ongoing ad campaign was premised on Ms. Miller’s participation,” the lawsuit read. “Hiring a replacement model at the last minute was costly but necessary, given the circumstances.”
Pepe Jeans said that Jet Set did initially offer to refund the denim brand for the cost of the flight but so far the money has not changed hands.
Meanwhile, the Pepe Jeans and Miller partnership has blossomed into Twenty8Twelve, the clothing line Sienna started with her sister Savannah. She has since been replaced as the face of the brand by Ashton Kutcher and Daria Werbowy.[source]