Dolce & Gabbana wanted ‘the sexiest man on the planet’ for their new scent, The One for Men, so they enlisted the help of Matthew McConaughey for the television commercial.

The commercial featured McConaughey followed around the streets of Paris trying to get away from the paparazzi (dressed head to toe in Dolce & Gabbana of course) with the final shot of showing him take off his jacket and shirt.

The One for Men is an innately masculine scent. “I like spicy-oriental notes and we’ve never done these types of fragrances, it’s a little warmer than our other men’s scents,” said Stefano Gabbana.

What do you think of the commercial?

It’s quite similar to Gisele Bundchen’s for the Dolce & Gabbana The One for Women campaign don’t you think? If you haven’t seen it, watch it below.