MAC reveals Fergie’s MAC Viva Glam campaign

Posted by Helen Lee at 5:30 pm February 6th, 2008 | 0 comments

Former Black Eyed Peas singer, Fergie, has been revealed as MAC’s latest Viva Glam girl.

This season’s Viva Glam VI Lipglass is a soft pink-tinged rose, which was created in partnership with Fergie. “I went through about 10 shades before deciding on this one,” she said. “It is a pink-tinged mauve that’s very soft and will look good on a lot of different skin tones – it’s the universal easy color to wear.”

Photographed for the campaign by Michael Tompson, Fergie is wearing a jewel and chain adorned corset by Philippe and David Blond, which took four people to help her into it due to its weight.

“I have been a fan of Viva Glam for a long time – I have been following the campaign for years and I think it’s a great outreach,” said Stacy ‘Fergie’ Ferguson. “I have friends that are proud of being careless, that haven’t been infected or who have been and aren’t bothered by it. I want to educate people.”

For further cross promotion, Fergie’s song, Glamorous, has been remixed as, Viva Glamorous. “It’s a new house dance remix with new raps and new vocals and harmonies, ” she added. “It works perfectly for the campaign. It’s going to be played in MAC stores, too.”

I still don’t understand the attraction to the surgically enhanced Fergie. But MAC do such a good job raising awareness with their campaign, it’s worth popping into MAC to buy the latest Lipglass for $14 due in stores this March.

Read more about the campaign at WWD.com.

The singer follows in the footsteps of Dita von Teese, Eve, Christina Aguilera, Lisa Marie Presley, Chloe Sevigny, Linda Evangelista, and Elton John as a Viva Glam spokesperson.