Lily Allen not starring in Agent Provocateur campaign

Remember the rumours of Lily Allen being recruited by Serena Rees for an upcoming Agent Provocateur campaign? Well check out what I found:

Dear Sir/ Madam,

Following your comments regarding Agent Provocateur and Lily Allen, I am writing to let you know that it is not true that Lilly will feature in our forthcoming campaign. Iam currently working on the direction for our next campaign which will be launched in April 2008 and I have yet to decide who will be in it. However I can confirm it will not be Lilly Allen or any other celebrity that is not a model. I hope this clarifies the matter for you.

Joseph Coore, Agent Provocateur founder and creative director

This letter was dated December 6, 2007 on the AP Stop Press page, but rumours are flying around now that the campaign was shot, but the images were canned by Coore (who is currently in a divorce battle with company co-founder Serena) but may still be used in a magazine editorial.

One company insider said: ‘Serena loves Lily and thinks she’s young and sassy. But Joe wasn’t keen and canned all the pictures.’

What do you think happened?