Bubblegum sex appeal seems to be the brand that Hayden Panettiere is pushing of late.
Evidence? Her recent GQ shoot where she posed in cute and coy poses wearing nothing but lingerie, now there is her new advertising campaign with Candie’s. Pairing sweet curls with sexy smokey eye make up, Panettiere shows of Candie’s spring 2008 collection for young women.
“I am excited to be working with Candie’s, ” Panettiere said in a statement. “Their campaigns are fun and playful and always feature the hottest stars. I am honored to be the new Candie’s ‘girl’ and I look forward to working with them on lots of exciting projects.”
The 19 year old Heroes actress is set to help Candie’s launch the campaign in Hollywood later this month as she prepares to launch her debut album that has been in the works for the last 4 years.
Panettiere follows the footsteps of past Candie’s girls, Stacy ‘Fergie’ Ferguson, Hilary Duff, Pat Benatar, Ashlee Simpson, Kelly Clarkson, Ashanti, Alyssa Milano, Dixie Chicks, Jenny McCarthy and Destiny’s Child. Check out the Candie’s website for more alluring photographs.
Watch a clip of Hayden going nuts over some puppies on the set of the Candie’s shoot below.