Gap and fashion stylist and Pop magazine EIC, Katie Grand, convinced a collection of fashion’s established and up and coming designers to create pieces for Gap (PRODUCT) RED(TM) AID’s awareness campaign, which launched last year in Paris and London.
It was where the Mulberry for Gap Roxanne bag was reworked for the in sweatshirt jersey, in red and grey and features all the same features as the original leather Roxanne bag, but has a Gap (PRODUCT) RED(TM) collection tag attached to one strap.
Now the limited edition bag will be launch in the US in time for Valentine’s Day, on February 6th, 2008, exclusively at the Gap store at 680 5th Avenue at 54th Street in NYC.
We’re not sure of the retail price of the bag, but we do know that 50% of profits from the sales of all Gap (PRODUCT) RED items goes to the Global Fund, to help eliminate AIDS in Africa. And this is a Mulberry Roxanne bag (albeit made from sweatshirt jersey, and purchased from the Gap).
Love it or hate it?
While this seems to be the only thing from the Katie Grand curated Gap (PRODUCT) Red collection coming the US, here’s what else was released in Britain and France last year:
- A version of Giles Deacon’s distinctive ‘Mouse’ T-shirt in both marl grey and pink
- A double-layered men’s and women’s vest and t-shirts in a fine grey jersey ck Calvin Klein
- T-shirts designed by make-up artist Charlotte Tilbury bearing large, bold, close-up portraits shot specially by fashion photographer SÃ¸lve SundsbÃ¸
- A classic flat shoe in red satin by Pierre Hardy
- A jersey bag by accessories expert Katie Hillier based on an inside-out sweatshirt
- T-shirts in fine jersey featuring a Rorschach-style blot print by young New York design duo Proenza Schouler
- A pack of three printed headbands and a traditional menâ€™s fishing hat by British milliner Stephen Jones
- A range of slogan T-shirts by House of Holland (you know, Henry Holland – best bud to Agyness Deyn)