Bebe have joined the world of designer collaborations, signing up Imitation of Christ co-founder, Tara Subkoff as their first collaborator.
The Tara Subkoff for Bebe twelve-piece collection will include pieces that women would need into their wardrobes, but given a more feminine feel with ruffles, heart prints and colour contrasting.
“I knew a great deal about Tara’s line with Easy Spirit, and I really felt that she would be a great person to add a bit of edginess to our company,” said Greg Scott, Bebe’s chief executive officer. “Tara also really felt that the line should be on par with our own retail prices. We worked really hard to make that happen.”
The Tara Subkoff for Bebe collection retails from $59 for a top, to $150 for a pair of pants, a dress or a signature trench. It is set to launch in early February in time for New York Fashion Week and Valentine’s Day.
“The collection we’ve created is perfect for the modern woman who wants wearable, sensual clothes versatile enough to take her from her office to cocktails and dinner,” said Subkoff.[Images from FWD]