Saks Fifth Avenue brings back the “Want It!” campaign

Posted by Helen Lee at 6:12 pm January 17th, 2008 | 0 comments

What better way to get attention for your new Spring stock than to launch a fabulous marketing campaign for it? Saks Fifth Avenue will re-launch their Want It! Campaign for Spring 2008, with the hottest trends illustrated by Dutch graphic artist Piet Paris with his electrifying illustrations-composed of spray paint, collage, watercolor.

“The artwork perfectly captures the radiant colors and the modern, cosmopolitan energy that are the essence of the Spring 2008 season at Saks,” adds Terron Schaeffer, Group Senior Vice President, Creative and Marketing, Saks Fifth Avenue.

In addition to the illustrations – which will also feature New York’s iconic landmarks; the Chrysler Building, the Guggenheim, the New York Stock Exchange – a photographic campaign will star models, Agyness Deyn and Garrett Neff which was shot by Max Vadukal.

So what are the hottest trends as predicted by Saks’ Want It! Campaign?

WANT IT! FOR HER
Bangles, Chic Shoulder Bag, Florals, Luminous Face, Maxi Dress, Slide, Tunic, Vibrant Color

WANT IT! FOR HIM
Contrast Collar and Cuffs, Hoodie, Light Grey Suits, Nylon, Suitable Supplements