This little gossip tidbit is a little old, but I just had to mention it. P Diddy, who’s fragrance Unforgiveable by Sean John (how many names does that guy have?) thinks his fragrance smells better than the likes of Jennifer Lopez, Mariah Carey, Sarah Jessica Parker and Gwen Stefani.

He says, “I am going to challenge my female counterparts, from J.Lo, Mariah Carey, Sarah Jessica Parker to Gwen Stefani that my fragrance is better than theirs.”

“I am a man, and I know how a woman should smell.”

Now this is a man who thinks a raunchy video will sell to women, and he’s up against some of this decades biggest selling celebrity fragrances like Sarah Jessica Parker’s Lovely, and J.Lo’s entire collection of fragrances. Mind you if he wanted to have a smell-off with the likes of Paris Hilton then I probably wouldn’t scoff as his claims on Rachael Ray’s TV show in the US.