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Love Moschino

Helen Lee December 11, 2007 4

Moschino Jeans is being rebranded to Love Moschino starting January 2008. The new name is to reflect the overall collection and not just the denim.

“The re-updating of the logo is part of the development plan regarding the Moschino world at a time of great brand visibility and growth on the international market,” remarked Massimo Ferretti, president of the Aeffe Group. “Furthermore, Love is one of those iconic words of the fashion house which can convey a feeling and communicate a positive message.”

This comes as the younger sister of Moschino celebrates its 20th anniversary this year.

4 Comments »

  1. D December 12, 2007 at 3:46 am -

    Garnier pulled their sponsorship of a network TV show for being to ‘racy’.

    http://garniertakecare.garnierusa.com/en/fructis/boldit/disclaimer/

  2. Helen December 12, 2007 at 12:23 pm -

    Thanks for letting me know, but the link doesn’t work anymore – what was the show?

  3. D December 12, 2007 at 2:18 pm -
  4. D December 12, 2007 at 2:19 pm -

    or rather this youtube link:

    http://www.youtube.com/watch?v=NQGOZaG0kOg

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