Moschino Jeans is being rebranded to Love Moschino starting January 2008. The new name is to reflect the overall collection and not just the denim.
“The re-updating of the logo is part of the development plan regarding the Moschino world at a time of great brand visibility and growth on the international market,” remarked Massimo Ferretti, president of the Aeffe Group. “Furthermore, Love is one of those iconic words of the fashion house which can convey a feeling and communicate a positive message.”
This comes as the younger sister of Moschino celebrates its 20th anniversary this year.