“I thought the idea of hot chicks and cars was really cool – and very Richard Prince,” said Vuitton creative director Marc Jacobs to WWD. And that’s what the Louis Vuitton spring 2008 advertising campaign was drenched in – colour, cars and supermodels.
The supermodels in question are Stephanie Seymour and Eva Herzigova are slated to break in February magazines, followed by Naomi Campbell, Claudia Schiffer, Angela Lindvall and Natalia Vodianova in subsequent months, each with their own candy-colored cars and handbags.
“It is kind of groundbreaking to have six of the supermodels together,” said Antoine Arnault, Vuitton’s director of communications, adding that, “if [Jacobs] was managing the budget, he would have even taken 12.”
The campaign was photographed by Mert Alas and Marcus Piggot with Richard Prince volunteering his 1970 Dodge Challenger for the shoot.
Watch out for a “making of” film like the one Gucci released for their Gucci by Gucci fragrance, Vuitton enlisted Zoe Cassavetes to create the short which was shot in London. A teaser will debut on Style.com starting Dec. 20, with the full video appearing on the site and at louisvuitton.com on Dec. 28.