Victoria’s Secret model Karolina Kurkova has signed on to help give PC’s – well Dell’s in particular – new, sexy image. After the image battering PC’s have been given by Apple in their television ads, it’s about time.

Karolina will lend her face (and body) to Dell’s marketing campaign for their new all-in-one desktop computer, the Dell XPS One. With the stunning model due to attend the launch tonight in New York, it will be one invitation the tech heads won’t be turning down.

She follows in the footsteps of former Victoria’s Secret model, Gisele Bundchen, who appeared in one Apple Mac vs PC televsion ads – check out the ad on YouTube here.