Cosabella to sell Sex and the City branded lingerie

The WWD has announced that Cosabella has signed a licensing deal with HBO to produce lingerie bearing the “Sex and the City” label.

Cosabella and Sex and the City partnership has been ongoing since the show aired with Sarah Jessica Parker and Kristen Davis’ characters, Carrie and Charlotte, wearing the pretty designer lingerie during the television series (according to the SATC website’s costume reel).

Then when the cast appeared on Oprah in the last year of SATC, the audience were treated to Cosabella thongs, T-shirts bearing the name of each character and the entire fifth season of Sex and the City on DVD.

Read more about the partnership deal on WWD.