Anchor Blue, a California-based clothing retailer is partnering The Hill’s reality television star, Heidi Montag, to release ‘Heidiwood for Anchor Blue’ clothing collection as well as being the spokesperson for the retail chain.
Now firstly, for those who don’t have MTV or have no idea what The Hill’s is, it’s a semi-reality television show, and from what I’ve seen it pretty much consists of its stars working in jobs ‘a million girls would die for’, gossiping, throwing parties or going clubbing. (But I only saw one episode about 10 times when I was in the US, so I could be way off base as I got really sick of them hitting the same bar and watching Lauren and Heidi ignoring each other.)
Apparently Heidi’s fashion credentials include time in Italy studying apparel design in college, with Heidiwood to be inspired by “the reality star’s personal style.”
“Fashion is something that has always been a passion of mine,” she says and adds, “I really look forward to creating an affordable, fun and sexy line with Anchor Blue. I plan to get my hands dirty on this one. This is something I have always wanted to do and Anchor Blue has enabled me to be an integral part of the design process. ”
Heidiwood for Anchor Blue will consist of Juniors tops, bottoms, tees and accessories, debuting in Spring 2008 with items ranging in price from $10 to $60.
– This should be interesting to say the least. From what I’ve gathered in all the paparazzi pictures, the girl just seems to wear bikinis. I hope that’s not what her collection is going to be made of.[Image from AnchorBlue.com]