It seems to be a trend at Dooney & Bourke for their celebrity spokespeople to design handbags as well as fronting advertising campaigns. Emma Roberts did it last season, now Hayden Panettiere has her own Dooney & Bourke “dream bag” designed in collaboration with Peter Dooney.
“I wanted to do something people haven’t seen from Dooney & Burke before, so my bag is red patent leather,” Hayden said.
The designing process began with Hayden describing to Dooney just what she envisioned: a large leather shoulder bag with puffy pleats, a buckle closure and great style. Sketches were drawn by the design team, then Dooney transformed her ideas into prototypes at Dooney & Bourke’s design studio in Florence, Italy. After a few changes from Hayden, we have the “HP” bag.
The limited edition Hayden bag will go on sale in December and retail for $500. Why so much? It’s finished with 18k gold accents and is available in black, brown, red and white.