The launch party for Chloe’s Chloe fragrance seems to have been months ago, but finally the advertising images have found their way to the internet. It’s about time!
After a month long wait, the advertising images staring Anja Rubik, Clemence Posey, and ChloÃ« Sevigny have been scanned in and posted on to TFS. Photographed by Inez & Vinoodh, the black and white pictures are simple, which is actually a fantastic change from semi nude celebrities or bright in-your-face ads.
It’s a: fresh and feminine fragrance suited to a free spirit with an utterly innate sense of chic.
chloÃ© eau de parfum will retail from US$60 – $95, with a body lotion, shower gel, and deodorant spray also part of the product line. It will be available from february 2008 in chloÃ© boutiques, and most of Europe and North America, and March/April 2008 in Asia, Australia and the Middle East.
[Edit] Check out the behind the scenes video from the campaign photoshoot here.