Anja Rubik, Clemence Posey, and Chloe Sevigny for Chloe’s Chloe fragrance

The launch party for Chloe’s Chloe fragrance seems to have been months ago, but finally the advertising images have found their way to the internet. It’s about time!

After a month long wait, the advertising images staring Anja Rubik, Clemence Posey, and Chloë Sevigny have been scanned in and posted on to TFS. Photographed by Inez & Vinoodh, the black and white pictures are simple, which is actually a fantastic change from semi nude celebrities or bright in-your-face ads.

It’s a: fresh and feminine fragrance suited to a free spirit with an utterly innate sense of chic.

chlo̩ eau de parfum will retail from US$60 Р$95, with a body lotion, shower gel, and deodorant spray also part of the product line. It will be available from february 2008 in chlo̩ boutiques, and most of Europe and North America, and March/April 2008 in Asia, Australia and the Middle East.

[Edit] Check out the behind the scenes video from the campaign photoshoot here.

[Images: TFS]

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