One designer won this years Melbourne Fashion Festival Tiffany’s Designer Award, the other was a finalist, now the two up and coming Australian designers will be designing a collection each for Target Australia’s Designer’s for Target initiative this spring.
Yeojin Bae and Gail Sorronda will follow in the footsteps of past Target Australia collaborators, Josh Goot and Stella McCartney. Look forward to no-fuss romantic dresses from Bae, and chic black and white pieces from Sorronda.
“We’re thrilled to have two of Australia’s ground breaking designers on board as a part of the Designers for Target program,” says Target’s General Manager of Womenswear, Larice Lewis. “Yeojin Bae and Gail Sorronda have been incredibly successful in their own right and we expect their collections for Target to make a huge impact on the fashion scene this spring.”
The collaboration will see the new addition of shoes and accessories and swimwear. Prices start from $50 for a top, $70 for swimwear and $150 for dresses, and will arrive in selected Target stores from October 13, 2007.
Check out www.designersfortarget.com.au for more images.
— Covering Australian fashion because we’re an Australian fashion blog