Gucci by Gucci fragrance commercial

The theme song for the Gucci by Gucci fragrance is Blondie’s Heart of Glass and three models were enlisted to start in its print and television campaigns. No expense was spared for Frida Giannini’s first fragrance for Gucci.

Check out the commercial starting Raquel Zimmermann, Freja Beha Erichsen, and Natasha Poly and directed by David Lynch here.

Click here to watch the making of Gucci by Gucci advertising commercial.


  • Ann O'Dyne says:

    My interpretation of heart Of Glass, is that it is a song od disappointment.
    I must be mistaken as GUCCI would be too smart to associate their fragrance with a negative emotion.

    Congratulations on Your 5 years of Sassyness.

  • Ann O'Dyne says:

    and Lady Bracknell would intone : “One typo is unfortunate, but TWO typos is carelessness”

    While I am back here commenting, I must say I just read about Klever Kaiser Karl producing for CHANEL, a transparent tote for frequent flyers to facilitate airport security checks … and that’s why we love him.

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