A new hair colour and cut on a British supermodel seems to have done wonders for I-D magazine. It seems that a peroxide blonde haired Kate Moss sells magazines like nothing else.
Female First is reporting that the November issue of I-D magazine has rocketed to the top of the sales charts with Borders bookshops reporting a 56% sales increase across all its stores, with a 900% increase in its Oxford St store in central London. The magazine reportedly outsold the likes of Vogue, Cosmopolitan, and Vanity Fair on the first day it hit shelves on Saturday.
“Copies of the November issue of I-D have been flying off the shelves across our stores and we expect to sell thousands more between now and the end of the month,” says Matt Cooper, periodicals buyer for Borders.
Well this is one piece of news Naomi Campbell will not be too happy to hear – you know, another white girl on the cover of a magazine and all.[source]