A peroxide blonde Kate Moss causes I-D magazine to fly off shelves
6:32pm 19th October, 2007 - By Helen LeePosted in In the media, Models, Stores
A new hair colour and cut on a British supermodel seems to have done wonders for I-D magazine. It seems that a peroxide blonde haired Kate Moss sells magazines like nothing else.
Female First is reporting that the November issue of I-D magazine has rocketed to the top of the sales charts with Borders bookshops reporting a 56% sales increase across all its stores, with a 900% increase in its Oxford St store in central London. The magazine reportedly outsold the likes of Vogue, Cosmopolitan, and Vanity Fair on the first day it hit shelves on Saturday.
“Copies of the November issue of I-D have been flying off the shelves across our stores and we expect to sell thousands more between now and the end of the month,” says Matt Cooper, periodicals buyer for Borders.
Well this is one piece of news Naomi Campbell will not be too happy to hear - you know, another white girl on the cover of a magazine and all.
[source]
October 21st, 2007 at 7:01 pm
Is it her real hair? I assumed it was a wig!
November 9th, 2007 at 9:46 pm
ya, i assumed it’s a wig too… looks wiggy… if it isn’t then her hair is in bad shape, as cool as the styling looks.