After months of waiting, the first ever Vogue India cover has been released, and Gemma Ward’s face is gracing yet another Vogue launch cover. This time the Australian model is lined up in between popular Indian fashion and Bollywood women: Bipasha Basu (left of Ward), Priyanka Chopra (right of Ward), Monikangana, Preity Zinta and Laxmi Menon.
The cover features the women wearing beautiful dresses from Roberto Cavalli, Valentino, Giorgio Armani, Chanel, Christian Dior and Gucci, styled by British Vogue’s Fashion Director, Lucinda Chambers and photographed by Patrick Demarchelier.
So what is inside the cover? As expected, Vogue India’s launch issue pays tribute to the phenomenon that has captured the hearts, minds and wardrobes of a billion people – Bollywood. While some of the cover girls reveal their style secrets, and in the fashion spreads we see more of Gemma Ward on the sets of Saawariya in the BollyVogue Special, again styled by Chambers and photographed by Demarchelier.
Vogue India, launched in India today with it’s nearly 400 page October 2007 issue, is edited by Priya Tanna and it marks the 17th edition of Vogue published worldwide. This launch follows the 2005 launch of Vogue China, which also featured Gemma Ward on the cover (pictured above, right), sharing cover space with popular Chinese models.
In an article in the Guardian, Vogue reveals that they are aiming for a target readership of 250,000, “with an edition that promises to be more colourful than the 16 other editions of Vogue published everywhere from the USA to Taiwan.”
Read this interview at Forbes.com to hear what Tanna says about Vogue India – it’s point of different and how Indian women will perceive Vogue.
What do you think of the cover?