The fashion world was split over whether Maggie Gyllenhaal would make a sexy model for Agent Provocatuer, replacing Kate Moss in the role. Pictures were released by the Daily Mail yesterday, and show the luxury lingerie brand have taken a slightly darker twist.
The accompanying video campaign, Lessons in Lingerie, will see Gyllenhaal tutoring other models in seduction techniques. Watch these from Friday September 7, 2007 on the Agent Provocateur website.
What do you think of the campaign, love it, undecided, or loath it?