Maggie Gyllenhaal in Agent Provocateur lingerie

The fashion world was split over whether Maggie Gyllenhaal would make a sexy model for Agent Provocatuer, replacing Kate Moss in the role. Pictures were released by the Daily Mail yesterday, and show the luxury lingerie brand have taken a slightly darker twist.

The accompanying video campaign, Lessons in Lingerie, will see Gyllenhaal tutoring other models in seduction techniques. Watch these from Friday September 7, 2007 on the Agent Provocateur website.

What do you think of the campaign, love it, undecided, or loath it?


  • Kate says:

    Oh I cannot wait to see the video. I love that last picture they have on the front of the website. But I wish the other images were up already. There is still nothing on there.

  • Lizzie says:

    Can’t say I’m a fan, her eye just look too droopy and she’s rather mumsy looking don’t you think?

  • J says:

    She is one of the hottest women on the planet. She can pull off anything. Thank God for some sexiness in fashion instead of the usual conservative, uptight shit.

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