Chanel Coco Mademoiselle, the short film staring Keira Knightley

These days fragrances aren’t properly launched unless there is a whole online campaign to go with it, think Sarah Jessica Parker’s Covet fragrance and Covet game, and Marc Jacob’s Daisy and the Daisy game.

Now Chanel have a website dedicated to the sophistication and style of Chanel’s Coco Mademoiselle in a series of videos and promotion all over the world. If you visit you will be able to view a series of Coco Mademoiselle messages and adventures in the world’s major capital cities.

See below for a behind the scenes video of the making of Keira Knightley’s film for Coco Mademoiselle.