It really is all about fashion being friendly to the environment, and the latest fashion brand going carbon free product is Rag & Bone.
In another exclusive for the Paris based fashion boutique, Colette will exclusively sell the Carbon Free T-Shift created by denim brand, Rag & Bone designers with Lancome as FashionWeekDaily reported.
The lightweight limited-edition tee will launch in the coming weeks and is made in North Carolina of 100 percent organic cotton and comes in two colors: cloud and carbon. All profits from the tee, modeled by LancÃ´me spokeswomen Shalom Harlow, Daria Werbowy, and Elettra Rossellini-Wiedemann, will benefit the environmental organization Carbonfund.org.
LancÃ´me and Carbonfund.org recently embarked on a partnership to celebrate the launch of Primordiale Cell Defense, a serum that protects the skin against environmental aggressors. Through Carbonfund.org, LancÃ´me has “offset” the environmental impact of its spokesmodels’ travel, planted 10,000 trees, and made four LancÃ´me boutiques “carbon free” from Earth Day 2007.
Yes because a t-shirt and a charity website helps offset the hundreds of flights Lancome as a company would catch in a year. Check out their video documenting the Eco-Chic Project on YouTube here.[Via FWD]