Peaches Geldof is the face of Australian chain Dotti

She’s only 18, and the claim to fame is her father Sir Bob Geldof and mother Paula Yates. But that hasn’t stopped Australian chain store Dotti, from signing Peaches Geldof as their new face.

“She has her own style, which is an eclectic mix of chain store and high end,” Dotti general manager Sarah Rovis said. “It’s exactly how our Dotti customers dress. Peaches also stands out from the sameness of Hollywood celebrities and is her own woman.”

Mind you, Peaches doesn’t frequent Hollywood often but does seem to party as much as they do around London. But anyway… she is due to star in Dotti’s summer 2007/08 advertising campaign, and will visit Australia in September to launch it.

What do you think, is Peaches Geldof a up and coming fashion icon?

[Via News.com.au]

— Covering Australian fashion because we’re an Australian fashion blog

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