Ciara is following in the footsteps of Naomi Campbell and Victoria Beckham to be the new face of Jay-Z’s, Rocawear, fronting the urban wear brand’s latest campaign called, I Will Not Lose.
“I love the fact that there’s a meaning with the clothes. That’s my mentality for myself, I will never lose,” she said in a statement. “I love that the line is broadening towards older audiences, because I’m getting older too, so I’m growing with it.”
Does that mean that when Naomi and Victoria were faces in the early-mid 2000’s it was a youth brand?
Check out www.iwillnotlose.org for Ciara’s Rocawear campaign images and video.