Paris sleeps. A lone figure walks the Place Vendome. Mystery is in the air. A loud crash of broken glass. Alarms. Sirens. A renowned celebrity is found at the scene. She is led away in handcuffs.

The word goes out to London, Amsterdam, Sydney, Tokyo. By morning, news of the arrest has been reported the world over along with an ewually stunning discover: the one of a kind Covet bottle as gone missing. Some people will do anything for Sicilian lemon, lavender, chocolate and musk. One sniff and you’ll understand why the Covet bottle went missing… colve the mystery for a chance to win $10,000.

Visit www.caseofthecovetedbottle.com to play the game. The case will unfold weekly with extra clues released on to the Covet MySpace page. The competition ends on October 15th with the winner winning a $10,00 shopping spree.

So obviously Sarah Jessica Parker’s Covet fragrance bottle hasn’t really gone missing, but as consumers we need something else to encourage us to like Covet – beyond the scary television ad.