Sass & Bide collaborate with Lovable lingerie

It was only a matter of time when designer collaborations extended into the world of lingerie, and now Australian premium denim label Sass & Bide are dipping their denim feet into the world of undergarments with Lovable lingerie.

There is no word on the price range or what the collection will look like (bar the image above as seen on, but a spokeswoman for Sass & Bide did tell Sydney’s Telegraph newspaper that the design pairing had worked on the underwear range together. “Heidi is back designing, but they worked on this together,” the publicist said.

After launching a sunglasses collection in July, the Lovable and Sass & Bide collection is expected to be on sale in August at David Jones and perhaps even at the online store at

Stay tuned for more details!

[Edit 6 Aug 2007 – The collection is actually due to launch in September 2007. Sign up at for more news!] [Edit 24 Aug 2007Click here for more pictures of the Sass & Bide for Lovable collection!] [Image and story via]

— Covering Australian fashion and beauty news because we’re an Australian fashion blog


  • Eliza says:

    I wanna see piccies!!! I wonder if the pieces will be sequined up like their ready-to-wear pieces. or just denim-y looking bras and knickers…

  • Kate says:

    The bra in the image with this story is quite plain and boring looking. It really looks like something from the children’s underwear section. Or am I being overly critical?

  • Justina says:

    Cant really see for sure, but the bra in the pic looks like it doesnt have wires, so would probably be pretty comfortable. And if it’s anything like the Lovable fit, I’ll definitely keep my eyes out for this range. I’ve been waiting for some comfy and fashionable undies for a long time.

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