Agent Provocateur and Kate Moss cut ties earlier this month, and as co-owner Serena Rees told the Mail, the new face is “quite different, she’s not sexy in an overt way”. And she was right, Maggie Gyllenhaal is not sexy in an overt way, she’s definitely more of a girl next door, even when she was appeared in the Miu Miu ad campaigns she’s didn’t look sexy.
The ad campaign was photographed by Alice Hawkins and the first episode of the 4 episode campaign will debut on September 1.
What do you think of this new signing?[Edit Aug 4 2007, check out the Maggie Gyllenhaal for Agent Provocateur, Lesson’s in Lingerie, pictures here.] [Via wwd.com]