Chalk another one up for PETA.
Guess Inc have announced that they will cease purchasing fur for their denim and sportswear lines as of September 1, 2007.
This news comes just weeks after PETA launched an attack on an American Burberry store after the company ignored pleas from PETA to stop using fur. While Burberry decided not to listen, Guess’ shareholders did at a meeting held in June.
Guess will now use fake fur on their designs.