Stella McCartney first dabbled in jean design when she was head designer at Chloe, the jeans she made for the brandsâ€™ diffusion line, See by Chloe, sold like hotcakes all over the world. Now Stella has team up with premium denim brand, Notify, to design some jeans, for a good cause of course.
Using the technology at Notify’s fingertips the pair are releasing two new jeans styles – a rubberized-feeling cotton with no side leg seams, available in white, gray and purple, and a classic dark blue high-waisted boyfriend silhouette.
The jeans will be available in stores from November and will retail at $395 for the no leg seam jeans, and $375 for the highwaisted boyfriend jeans. A percentage of the proceeds will be donated to animal protection charities.[Via: WWD]