It’s hard to believe that since Frida Gianini joined Gucci in 2004 there has not been a new fragrance release. But all that is about to change with Gianini launching Gucci by Gucci.
The fragrance is suppose to represent more than an 85-year tradition of craftsmanship and luxury, acting as the template for a signature fragrance for the accomplished and modern woman.
Gucci by Gucci is due to hit stores in late October/early November, and is reportedly a rich, soulful chypre scent charmed by exotic notes and warm florals. The bottle has a classic 70s wooden look about it, with Raquel Zimmermann carrying and oversized version in the advertising campaign – looking a little disinterested too.
I wonder how Gucci by Gucci compares to fragrances launched in Tom Ford’s time at Gucci – Envy and Rush did such big things in the fragrance world I their time.