Following in the footsteps of Steve & Barry’s who’s Bitten collection with Sarah Jessica Parker was very popular for it’s very cheaply priced pieces, American retailer Goody’s have announced that they are launching a fashion line with Ashley Judd this fall “boasting of style and substance.”
And it’s not just one new line, there will be three introduced into Goody’s stores to be called – AJ(TM), Love Ashley(TM) and Ashley Judd(TM).
“I’m thrilled to be involved in a clothing line that provides simple, lovely solutions for women’s wardrobes,” said Ashley Judd in a statement. “I’ve always loved items that you can throw on easily and know that you’ll feel and look good. This line does just that, while keeping with the best of current styles and trends.”
According to the press release the labels will feature stylish options for women looking for fashions with attention to detail, including intricate stitching and trims, luxurious fabrics, fit and femininity. The collections will also feature an extensive denim line featuring Ashley Judd’s signature stitching on the back pockets and floral details on the inside waistband, organic and knit tees and sweaters, and career casual coordinates ranging from blazers, blouses and skirts to cardigan sets and trousers.
Ashley apparently played an integral role in the planning and development of the line, leading shopping trips with designers so they could understand her style, brainstorming ideas and editing the line.
“We are excited about Ashley’s new designs and the relationship we are establishing with her,” said Mary Kwan, president and chief merchandising officer of Goody’s Family Clothing. “Ashley can relate to our customers and their fashion needs through her Southern roots and simple elegant style. Her passion and admiration for women is remarkable and it’s fantastic to have her as our partner.”
The Ashley Judd collections will be available in Goody’s 380 stores this fall, check out the Goody’s website for your local stores.
No photos of the collection have been released yet, but I have a sneaking suspicsions that this may not be the last celebrity collection we see – with Sarah Jessica Parker and Amanda Bynes designing collections for Steve & Barry’s, Kate Moss for Topshop… it’s the begining of a new wave of fast fashion.
–Stay tuned to SASSYBELLA.com for more news of this collection