As we blogged about late last month, Josh Goot is the next designer in line for a designer diffusion line with Target Australia.
He’s made his mark on the New York runway with his slick jersey pieces, and now he’s planning on dressing the Australian public who canâ€™t afford to shop at Henry Bendel and Colette.
“I believe in the idea of taking my idea to a wider audience,” said Goot at the launch of his Josh Goot for Target range.
“And we’ve been able to create clothes which look like they are worth a lot more money than they actually are.”
The 12-piece Goot collection will feature his signature jersey dresses with his signature scoop back, and will set you back only $89.99. Prices will range from $129.99 for trenchcoats in metallic and grey marle, to a cheap $59.99 for a racer back rib tank.
Goot’s range will go on sale in 60 Target stores on June 19.
The Josh Goot for Australian Target follows in the footsteps of Stella McCartney, Alice McCall, T.L Wood, and Tina Kalivas who have all designed diffusion lines for the Australian branch of the American retail chain.
–Covering Australian fashion because we’re an Australian blog