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A point of passion

Helen Lee May 29, 2007 1

Designers and celebrities promoting magazines and not the other way around? Well it’s a novel idea, but Burberry’s Christopher Bailey and Diane von Furstenberg are among some well-known personalities to appear in Conde Nast’s Point of Passion campaign.

“In a world where it is increasingly difficult to engage people,” said Richard D. Beckman, president Conde Nast Media Group, “our magazines are defined by their unique ability to connect to readers through what they love most: their passion points. In a marketplace where the consumer resists the commercial message, that kind of connection is priceless to our advertisers.”

Within their 35 spreads – new ones get unveiled every week – they have well-known personalities modeling in their campaign. Pictured above clockwise from top left: Christopher Bailey, Creative director at Burberry for Men.Style.com; Diane von Furstenberg for Vanity Fair; Natalia Vodianova for Vogue; Eva Longoria for Glamour; and Sharon Stone for Golf.

A partial list of other future flights:

Patrick Dempsey (Details)
Giada de Laurentis (Bon Appetit)
Terence Howard (GQ)
Andre Balazs (Concierge.com)
Marc Jacobs (Style.com)
Zoey Kravitz & Lorraine Nicholson (Teen Vogue)
Sheryl Crow (Self)
Hugh Jackman (Men’s Vogue)
Jim Nantz (Golf Digest)
Preston Bailey (Brides.com)
Greg Norman (Golf World)

For bigger shots visit pointofpassion.com

One Comment »

  1. Gloria June 4, 2007 at 8:22 am -

    I’ve seen those in WWD. They look a bit strange to me…but maybe I’ll get used to it.

    (my fav photo is with mcdreamy :p)

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