http://tinyurl.com/ypvslx

the issue of who has the RIGHT to register and use the trademark COVET will come down to whether Coty’s German registration of the mark gives them priority over Trio’s use of the mark in Canada. Both are arguing their foreign applications give them priority in terms of who gets to register the mark in the United States.

it’s not as simple as slapping a word onto a celebrity’s name..which is a failed long term strategy anyway, because stars fade faster than perfume.

The name of the fragrance is Covet – Sarah Jessica Parker. You will find numerous fragrances that incorporate the brand or celebrity so they can use the word (CURIOUS Britney Spears, FANTASY Britney Spears, Lacoste PLAY, most Calvin Klein – Eternity, Obsession, Escape etc.)

Companies take a common word then link it with a name or brand to convey a mood.

Word Mark COVET
Goods and Services IC 003. US 001 004 006 050 051 052. G & S: PERFUMERY, NAMELY, PERFUME OILS, PERFUMES, AND ESSENTIAL OILS FOR PERSONAL USE; HAIR CARE PRODUCTS, NAMELY, SHAMPOO, CONDITIONER, STYLING MOUSSE, STYLING GEL, HAIR CONDITIONING TREATMENTS AND HAIR SPRAY; CLEANING PRODUCTS, NAMELY PERSONAL CLEANING AND HYGIENE PRODUCTS, NAMELY SOAP, BUBBLE BATH, SKIN MOISTURIZING CREAM, BATH OIL, BATH BEADS AND PEARLS, NON-MEDICATED BATH SALTS; COSMETICS
Standard Characters Claimed
Mark Drawing Code (4) STANDARD CHARACTER MARK
Design Search Code
Serial Number 78956016
Filing Date August 20, 2006
Current Filing Basis 44E
Original Filing Basis 44D
Published for Opposition April 17, 2007
Owner (APPLICANT) Trio Selection Inc. CORPORATION CANADA 353 Chaband Quest Montreal, Quebec CANADA H2N2G1
Attorney of Record Jeffrey M. Furr
Prior Registrations 3179237
Type of Mark TRADEMARK
Register PRINCIPAL
Live/Dead Indicator LIVE