Covet, something fashion mavens do regularly of Sarah Jessica Parker’s, (aka Carrie Bradshaw’s) Sex and the City wardrobe.
This will be a follow up to Sarah Jessica Parkerâ€™s first fragrance, Lovely, which launched in Fall 2005.
According to the WWD, the idea behind the ad campaign for Covet is “Sarah Jessica Parker, a fragrance felon?”
This should be interesting.
Hopefully the launch of Covet is a little more smoothly than the up coming launch of her Bitten by Sarah Jessica Parker collection for Steve and Barry’s in June. Good thing Covet won’t be launched until fall 2007, so they have time to learn from their mistakes.
[Edit 19 April 07]
An image of the Covet bottle has been released, as well as details about the television commercial. Shot at the Place Vendome in Paris byJean-Paul Goude, the ad shows the actress channelling Carrie Bradshaw. Clad in a Christian Lacroix gown, Parker smashes a shop window with her stiletto to get at her fragrance. Crime doesnâ€™t pay though: sheâ€™s quickly arrested and thrown into jail, sans the scent. Covet will be in store July 23.
[Edit 9 August, 2007]
Find out more about how to play the ‘Find the missing Covet bottle game’ here!