Drew Barrymore had been announced as CoverGirl’s newest model and spokesperson.This will be her first major beauty campaign appearance, and is also signed on to become a co-creative director for her first commercial which will debut in January 2008.
Barrymore said she jumped at the chance to try her hand at modelling. “What girl doesn’t fantasize about it?” she said. “I am honored to be associated with a brand that has been at the forefront of their industry for almost fifty years.”
“I leave the makeup and product up to them, that’s their expertise,” Barrymore says about her co-creative director role.
“What I want to do is honor the tradition of CoverGirl but hopefully bring myself and my personality into it, as well as some edgy fashion-forward thinking and positivity to it… I like to be involved in every aspect. I’m a control freak but I keep those issues at bay when I work with other people.”
According to the WWD, Drew grew up with her walls plastered with pictures of Cheryl Tiegs, Carol Alt and Christie Brinkley. Now, she joins them in the pantheon of Cover Girls which also includes the likes of Queen Latifah, Rachel Hunter, Tyra Banks, Niki
Taylor and Molly Sims.
Easy breezy, beautiful, cover girl. Indeed.