Will Stella McCartney for Australian Target be like this?

This is a video of the crowd rushing and fighting over pieces from the recently released Viktor & Rolf for H&M collection at a Amsterdam H&M store.

Will Australian Target stores be like this tomorrow morning when the Stella McCartney for Australian Target is released? Let’s hope not.

P.S. If you’re going to Target tomorrow, let me know what you buy and what it was like!

[Edit – March 12, 2007]

Want to know what happened? Well, Target stores sold out within the first few minutes with girls and women lining up hours before the stores open!

Read more about it here:

— Covering Australian fashion because we’re an Australian blog


  • kat says:

    I’m glad I don’t live in Sydney/Melbourne! I went to a suburban store (in a more bogan-ish area lol) and there were only about 20 people there. But the stock still went pretty quickly since I saw a woman with a trolley full of stuff @@

    Bought the silk cami in teal (I love the colour!) & skinny jeans – would’ve bought the black coat if I live in a colder climate!

  • Helen says:

    Glad you didn’t have to fight people up in Brissie! I wouldn’t have minded picking some some of the tailored trousers.

    Normally I’d be first in line (dragging myself out of bed at around 6am to get to Bondi Junction – was annoyed that that was my closest Target, and the one that most of the fashionistas would go to) for something like this – and I did consider it. But I refuse to be forced (by other eager fashionable girls) to line up for hours something and then fight those other girls for clothes and then fork out hard earned cash.

    Somehow I don’t want to have to put up a fight to then spend a few hundred dollars…. strange as it may be :p

    Well there are exceptions, but after spending my teenage years lining up for tickets, pop stars, tennis stars (as you would know Kat) and so forth, the whole idea of standing in line has lost it’s luster.

Comments are closed.