Just call her Sarah Jessica Parker, Bitten designer

I am rather skeptical about this bit of news. What news? The news that Sarah Jessica Parker, the styled star of Sex and the City, is launching a clothing line to be called Bitten.After spending years being styled by the uniquely fabulous, Patricia Fields, in Sex and the City, Sarah Jessica Parker is now dabbly in the art of designing a fashion collection. A collection that has already been designed and put together.

According to the Daily:

The fashion chameleon, known for the savvy manner in which she wears everything from Temperley and Giambattista Valli to Balenciaga and Gucci, is hosting two seated luncheons tomorrow at Indochine for an exclusive group of editors, where she will present a private viewing of her new line.

Details on the collection, including price point, target audience, and manufacturer, remain tight-lipped, but many insiders are already comparing it to The Row, the fashion line developed by the Olsen twins.

It could be interesting to see what Sarah Jessica Parker turns out for Bitten. Her last foray into the fashion world was for Gap (pictured right) which wasn’t that ground breaking, but was popular none the less.

[edit – March 14]

Details have been revealed, apparently Sarah Jessica Parker came up with the name Bitten because when she she was first introduced to Steve & Barry’s, she was “blown away by the company’s mission and bitten by the Steve & Barry’s bug after walking into a Steve & Barry’s store for the first time.”

For more information visit The Daily.com

[Edit May 21 – See more images of the Bitten collection on Oprah here]

1 Comment

  • Ada says:

    I work at Steve and Barry’s; this will be an interesting change for us… a big one. Hopefully successful. I’m both dreading and anticipating the introduction of this line to our stores.

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