These Converse Chuck Taylor ads are a little odd, what exactly are they trying to say to us with their “Get Chucked” slogan?
The first ad (pictured above left) has a male model about to use the outdoor toilet, which is incidentally being used as a flower bed. The second (pictured above right) shows a male and female model on a picnic table holding a bottle of water.
What do you think it means?
According to the press release it is “in support of the Spring/Summer 2007 men’s and women’s ready to wear collections. Staying true to the brand’s iconic heritage, the concept preserves the “Get Chucked” theme by portraying the irreverence and originality of the brand.
Scenes from a picnic, the park and a rooftop party are all viewed from the “Get Chucked” point of view, injecting these classic scenes with the irreverence and wit that the “Converse by John Varvatos” brand has come to represent. The provocative images evoke a carefree sensibility, with hidden messages littered throughout the campaign, such as “Legalize Everything,” “Sexy Mess” and “Social Discomfort,” authenticating this call to action lifestyle.