Ralph Lauren’s new fragrance rocks

Ralph Lauren have launched a new fragrance, Ralph Rocks, accompanied with its own website: www.ralphrocks.com.The face of Ralph Rocks is a young American model, Hannah Davis.

According to the press release, Ralph Lauren wants us to “experience the exhilarating pulse of citrus energy infused with sparkling Passion Fruit and Fresh Kiwi.” Then enjoy the “smooth melody of Dewy Freesia, Hyacinth, Orange Blossom and Whipped Milk Accord,” in the mid notes. The take in the rebellious base notes of “the sensual beat of vintage woods, Australian Sandalwood and Radiant Amber Crystals”.

That’s a lot of notes in that one fragrance!

The website also includes extras like behind-the-scenes photos of the advertising shoot, a Q&A with Hannah, and styling tips on how to get her three favorite fashion looks.

To find out more about Ralph Rocks, and how to enter the “Do You Rock Contest” where visitors can upload their own personal music videos for a chance to win an audition with Atlantic Records, visit www.ralphrocks.com.